DEMA 2008: New World Publications Photo

DEMA 2008: New World Publications

I wandered over to New World Publications to have a chat with Anna and Ned Deloach, and to have my copies of Blue Water, White Death signed by Stan Waterman, who was stationed at the booth autographing his book, Sea Salt.

New World Publications puts out fish and reef critter ID books for the Caribbean, Eastern Pacific coast, Galapagos, tropical waters, and more.

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DEMA 2008: ReefNet Photo

DEMA 2008: ReefNet

ReefNet has a diverse product line-up, only a part of which caters to underwater photographers. They are well known for their dive data recorders, but were showing off a new flip macro diopter called the SubSee Magnifier. ReefNet also produces a Caribbean fish guide on interactive DVD.

The SubSee Magnifier is compact, and sits on an ABS plastic flip mechanism that can be custom manufactured in 48 hours for any port (on-demand production).

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DEMA 2008: Nauticam Photo

DEMA 2008: Nauticam

Nauticam, a total newcomer to the industry, demonstrated their new, patent-pending white-balancing device for dome ports. The WB-PORT is a translucent white iris that can be opened and closed via a knob on the side of the port. Similar to the way an ExpoDisc works, the Nauticam diffuses incoming light, and provides your camera’s sensor with an “average” light value with which to white-balance.

At the moment, you may think that this product is aimed only at the filtered SLR crowd. You’re right, of course, except that we are on the brink of massive convergence. Two SLRs that shoot HD video have already been released…

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DEMA 2008: Fantasea Photo

DEMA 2008: Fantasea

Fantasea‘s goal is to provide affordable underwater photography and diving products. They have full underwater photography systems that include a housing, base, arms, strobes, and connectors. Howard and Nadav Rosenstein took Matt Segal and me on a tour of their new products.

Last month, Fantasea kicked off a strobe naming contest on Wetpixel, which resulted in the re-naming of their newest strobe, the Remora…

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DEMA: Ultralight Control Systems (ULCS) Photo

DEMA: Ultralight Control Systems (ULCS)

Ultralight Control Systems (ULCS) is probably the strongest brand in underwater bases, handles, balls & clamps, and strobe arms. From what I’ve seen, the majority of serious shooters out there (whom I travel with, anyway) use ULCS products, and ULCS says that in their 15 years in business, no arm has ever broken and been returned to them for warranty work.

ULCS had a wide array of underwater photography accessories on display at their booth, including their line of solid buoyancy arms and a tripod clamp and adapts three ULCS arms into an underwater tripod.

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DEMA 2008: Subal Photo

DEMA 2008: Subal

Subal has been a strong contender in the high-end underwater housing market for as long as I have been in the business. Their housings have always been light and well-designed, and I see a ton of their products on boats—especially around Nikon cameras.

Subal showed housings for the Nikon D700, Nikon D3, Canon 50D/40D, and more. They also had on display their housing for the Nikon SB900 strobe, as well as their huge dome port with conical back, designed for large lenses like the Nikon 14-24mm. A new 45° viewfinder was also on display, attached to the D700 housing.

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DEAM 2008: NEXUS USA Photo


NEXUS USA had a booth at this year’s DEMA, but no one was there to man it. Joe Holley of Marine Visions (an authorized dealer), set up a cardboard display to represent the company.

NEXUS is sort of a mystery to many of us. It’s pretty clear that they would be able to sell many more housings than they actually produce, but there doesn’t seem to be any effort to ramp up production.

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