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DEMA 2008: Oceana Photo

DEMA 2008: Oceana

The ocean protection and restoration environmental society Oceana has enjoyed success this year with the passing of the Shark Conservation Act of 2008 by the U.S. House of Representatives in June, requiring sharks to be landed with their fins still attached.

The organization has continued their push to educate country tourism boards and resource management groups of the revenue value to local economies in preserving the underwater reef communities…

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DEMA 2008: Watershot Photo

DEMA 2008: Watershot

Steve Philbrook showed me a prototype Watershot housing, a new brand he is developing that will be distributed through Blueline Products. The Watershot Canon Rebel XSi housing is made out of machined aluminum, and will come with a port, kit zoom gear (rubber), and strap for $1,995 retail (a great price for a machined housing bundle).

The Watershot housing has port adapters for INON ports (support for other ports is planned), 2 optical bulkheads (electrical bulkheads optional), an optional handle, and support for INON viewfinders…

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DEMA 2008: Aerospace Lubricants Photo

DEMA 2008: Aerospace Lubricants

Aerospace Lubricants, Inc is a manufacturer of the Tribolube product line - chemically inert, O2 safe lubricants compatible with open and close circuit diving systems.

The company has recently begun to offer 5g ‘easy-tear’ packs of Tribolube for convenient application to underwater camera housing o-rings, and is working to increase distribution to the underwater photography community…

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DEMA 2008: INON Photo

DEMA 2008: INON

Mark Rupert, Steve and Jolene Philbrook of INON America and Takura Torii, and Yoshiro Ichikawa of INON Japan were at the INON booth showing off their line of strobes, accessories, and a prototype fisheye endoscope (the “insect eye”).

The new INON S-2000 strobe is really small and features improved optical sensor sensitivity. It features a single flash tube that covers roughly 95° x 90° (rectangular coverage) and has a guide number of 20 (meters, air)...

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DEMA 2008: Ikelite (with video interview) Photo

DEMA 2008: Ikelite (with video interview)

At the Ikelite booth, Mike Rabideau took me though some of Ikelite’s recent products. Next week, Ikelite will be shipping its underwater housing for the Nikon D700 ($1,600 retail). Also shipping next week are underwater housings for the Nikon D90 and Canon 50D.

The DS-160 Substrobes were on display—the first time I had seen one in person. They look nearly identical to the venerable DS-125 strobe, but have 10 manual power settings and a LED modeling light…

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DEMA 2008: Light & Motion (with video interview) Photo

DEMA 2008: Light & Motion (with video interview)

Light & Motion had a few new products at their booth, including the new Bluefin2 underwater housing for Sony SR11 and SR12 cameras, Fathom Optics 90° and 110° lenses, and what they are calling a “GAS” adapter, which is a L&M battery pod mounting plate for Gates, Amphibico and Seatool housings.

The Bluefin2 underwater housing brings features from the higher-end Bluefin HD housing down into the compact camcorder housing line. It will be sold alongside the original Bluefin housing, and features a few improvements…

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DEMA 2008: Keldan Lights Photo

DEMA 2008: Keldan Lights

Keldan is a swiss video and dive light manufacturing company. Daniel Keller was at the booth, and took me on a tour of two interesting video lights.

The Luna 4 BS-V video light is a self-contained 30-watt HID light that produces 1400 lumens @ 5500°K. It features 5 power levels, and weights 0.89Kg on land an 0.211Kg in water. The Luna 4 uses Brightstar bulbs (CRI: 70), and runs for 55 minutes on full power…

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DEMA 2008: Backscatter Underwater Video & Photo Photo

DEMA 2008: Backscatter Underwater Video & Photo

The Backscatter booth was located prominently along one side of the Imagine Resource Center’s seminar area. Berkley, Jim, Dave, John, Russ, and Susan manned the booth, showing off a wide range of underwater imaging products (both still and video).

John Zeiss of 4th Generation Designs took me on a tour of his Stix float arms, which are becoming more and more popular in the field. Aside from the standard array of underwater still and video housings, Backscatter also showed off Macromate diopters, Fisheye and Seatool products, and much more.

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Wetpixel and DivePhotoGuide cocktail party @ DEMA, Thurs, Oct 23 Photo

Wetpixel and DivePhotoGuide cocktail party @ DEMA, Thurs, Oct 23

Please join Wetpixel and DivePhotoGuide at this year’s DEMA cocktail party! UPDATE: location below!

Time: 7pm, Thurs, Oct 23
Place: The Las Vegas Hilton, North Tower 8th Floor, Rooms 121 and 123

Come find us at Wetpixel’s booth in the imaging pavilion (#3049) and ask for an invitation, or print one out before you arrive!

Invitations will be required; if you don’t bring one, the hotel may not tell you where the party is

. The party is located at the Las Vegas Hilton, North Tower, 8th Floor, Rooms 121 and 123. Note that we will have to cap attendance of the party to 40 or so people at a time, so come early. :)

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DEMA 2008: Olympus Photo

DEMA 2008: Olympus

I had a 2pm appointment with Jeff Hluchyi and Andrew Bausk of Olympus, who represent PR and marketing for underwater products, respectively. Andrew is a diver himself, which gives him good insight into what photographers want out of an underwater housing.

Olympus was showing a few new products. First, was the FE-360 compact camera, which is 8 megapixels and has digital image stabilization, a 3x optical zoom, and three underwater scene modes (UW WIDE1 for flash, UW WIDE2 for ambient action, and MACRO). It fits inside the PT-044 underwater housing, which has full access to the FE-360’s buttons. The combination runs for $279 retail, which is impressive because it is within reach of a great number of divers. We applaud Olympus for coming out with a quality, mass-market underwater camera for casual divers…

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