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RETRA Discontinued?

retra discontinued strobes

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#1 rperezalonso

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Posted 20 April 2018 - 05:26 PM

Hi all,

 

I just received this message via email from Backscatter. I've been waiting for two strobes for almost two months. 

 

"We want to touch base regarding your order # XXXX. Unfortunately, we just received word from Retra that they have stopped production on strobes. We will not be able to fulfill your order.  We apologize for this disappointment. An announcement will be made by Retra regarding future plans in coming weeks. However, these plans do not include production of any strobes in 2018. "

 

Any comments? Do you know what happened or any info? 

 

 

 

 



#2 Oskar@RetraUWT

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Posted 20 April 2018 - 08:57 PM

Hi, Everyone!

 

The positive response we received on the Retra Flash has empowered us to think bigger and better. We are very grateful because this would not be possible without extensive support and feedback from you - the community of underwater photographers. Although we are growing Retra is a small group and to achieve the best possible result we had to choose between production and sales or development. Our ideal is to make the best underwater strobe on the planet. This is why we want to take it a step further and decided to focus solely on development of a new Retra Flash. We will uncover the new product in July/August 2018.

 

Our heartfelt thanks for your support.


www.retra-uwt.com


#3 Oskar@RetraUWT

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Posted 23 April 2018 - 11:17 PM

In the wake of false rumors spreading I want to further clarify our decision.

 

First and foremost, our goal is and has always been to make the best possible product. And secondly, we want to make our products available. Over the past 6 months we were focusing our development to improve our production process and shorten the delivery time. Unfortunately, this was not possible and until now our average delivery times for the Retra Flash were 10-12 weeks. This is not acceptable and ultimately is not fair to the photographers. After much consideration, we have decided to discontinue the production and focus solely on development and improve the availability.

 

Thank you very much for your support.


www.retra-uwt.com


#4 Draq

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Posted 24 April 2018 - 08:24 AM

This has sparked my curiosity...where are these rumors? 



#5 Oskar@RetraUWT

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Posted 24 April 2018 - 08:29 AM

We've been getting them to our emails.


www.retra-uwt.com


#6 Draq

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Posted 24 April 2018 - 09:04 AM

OK, thanks for the reply.



#7 Cerianthus

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Posted 24 April 2018 - 10:11 AM

I dont get it. If you stop production how will the availability increase?

Gerard

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#8 Oskar@RetraUWT

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Posted 24 April 2018 - 11:38 AM

Hi Gerard, thank you for your comment!

 

Over the past 6 months we were trying to streamline our production process and shorten the delivery time. Unfortunately, this had not worked and until now our average delivery times for the Retra Flash were 10-12 weeks. This is not acceptable and ultimately is not fair to the photographers. Having gained this experience we decided to focus solely on improving the producibility and availability of the Retra Flash. 

 

Let me know if you need any further clarification, I am happy to explain.


www.retra-uwt.com


#9 Walt Stearns

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Posted 25 April 2018 - 07:02 AM

Hi Oskar, since nobody else has brought up the elephant in the room, as a recent owner (since early March) of two Retra strobes, would like to know if Retra still has us covered in regards to warranty repairs should a strobe fail. 



#10 Oskar@RetraUWT

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Posted 25 April 2018 - 07:10 AM

Hi Walt, thank you for your question!

 

We are continuing our service and warranty on all our products. We don't leave anyone behind.

 

Meanwhile we have also published an update concerning this topic on our webpage: https://www.retra-uw...ra-flash-update

 

If any further clarification is needed I am happy to explain.


www.retra-uwt.com


#11 bear35

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Posted 25 April 2018 - 09:24 PM

So is it just me that now thinks if your discontinuing the strobes, then releasing a new product there must be a problem with the ones you are discontinuing?? Surly if it was a problem with production and waiting times you would just stop taking orders for a while to catch up?

As an owner of the strobes this does concern me. 



#12 Oskar@RetraUWT

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Posted 25 April 2018 - 09:56 PM

Hi Bear35, thank you for your question!

 

The reason we are stopping for the moment is because it was not possible to maintain the production process we envisioned with the demand we encountered. Since we had planned this for a long time it was not possible to quickly change all our production processes to fulfil the orders. Making a high performance, high quality product with a lot of manual labour can be great if the deadlines are mostly flexible. 

 

I hope this clears it up for you.


www.retra-uwt.com


#13 Cerianthus

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Posted 26 April 2018 - 12:52 AM

I think I get your point now. the focus up till now has been on developing a good strobe, without too much emphasis on how it will be produced. Now it is in production, it turns out to be a well build strobe, but the production is slow (maybe because it is well build). You are now looking into small ways to change the way the strobe is designed (while keeping all the plusses), or change the assembly method, so ultimately the mk 2 or whatever you will call it can be produced quicker. 


Gerard

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Crop the world ! (Using Canon 70D, 60mm, 100mm, 10-17mm FE, Ikelite)


#14 Azurreal

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Posted 26 April 2018 - 01:10 AM

Hi Oskar,

 

As early as it is, do you intend to product any of the new strobe this year or the release will be for 2019 ?
 

Clément



#15 Oskar@RetraUWT

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Posted 27 April 2018 - 01:10 AM

Hi Clement, we will announce the timeline in July/August.

Thanks

www.retra-uwt.com


#16 raphaelgatti

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Posted 25 August 2018 - 04:00 AM

Hi Oskar, any news?

#17 Oskar@RetraUWT

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Posted 29 August 2018 - 05:30 AM

Hi

 

Please check out the news here: https://www.retra-uwt.com/blogs/news


www.retra-uwt.com






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