I think it's a smart move business wise... Everytime I take the non stop flight between LAX-SIN, economy isn't full but business is. I have to say that the C class seats are not as comfortable as the spacebed ones on this flight, so it's a good thing. I guess now I have to break the piggy bank to fly that route as often as I do. 
I do dread going through Taipei or Narita airport again.
What I don't understand is how they are going to compensate for the additional surcharge they charged for premium economy. I mean, the premium economy seats are a few hundred dollars more than the normal economy seats.
For me, it isn't a question of breaking the bank or not. I simply cannot afford business class. Sucks being one of the little people! Having never experienced a "space bed", in this solar system or any other, I can only say that the economy seats on this flight are far and away better than those on the regular economy flights. The math is easy. They charge up to four times for business class what they do for executive economy. The switch in the back of the plane will be from 2-3-2 "premium economy" to to 1-2-1 business class. Even if you don't assume that only 80% of the economy seats are full they make more money. Not to mention less snacks, perhaps fewer crew, less fuel, etc . . .
Bottom line -- smart business decision or not, this is yet another clear sign that ALL airlines are chasing the "business" passenger and the rest of us, who don't have a company to foot the bill, suffer the consequences.
Edited by MikeO, 09 March 2008 - 11:44 AM.