I had a stroke of luck a few months ago when I was contacted by an Ad Agency representing Canon to shoot an online commercial for a new (secret!) SLR, which turned out to be the 7D. They wanted a wildlife stories within Europe to be shot in the space of a few days. I tried to persuade them to do an underwater story, but the lack of a housing was a bit of a drawback, as well as the specialised nature of UW photography. In the end they liked my suggestion of the Camargue as a location, and we spend a fun few days wading in the mud, being bitten by mosquitoes, and chasing wayward horses. Having the choice of any Canon lenses I wanted to use was a dream come true- the 800mm f5.6 was lovely.
The 9 minute video of the story, along with pics etc is up here: http://www.canon.co.uk/takestories
I have posted a load more of the stills from the trip on my website http://www.ferguskennedy.com
Another cool aspect of the experience is that Canon are using my stills for their add campaign, so they're in lots of magazines at the moment, and apparently on billboards around London (mainly the pics of horses galloping through water). They are also apparently editing a 60 second ad for TV for Nat Geo channel (presumably Europe only).
Since that I campaign, I was also asked to do help produce a DVD in and around Cape Town to be supplied in the box with the 7D, 50D and 500D. This was also a great trip, and I managed to get in a bit of diving in CT after the shoot was over.
All in all a fantastic experience.
Fergus's TV advert for Canon
Started by Ferg42, Dec 01 2009 05:42 AM
19 replies to this topic
#1
Ferg42
-
- Industry
- 338 posts
Eagle Ray
- Gender:Male
- Location:East Sussex, UK
-
Posted 01 December 2009 - 05:42 AM
EOS 7D, Nauticam housing, EOS 5D II, Ikelite, Inon z240, Inon D180, Tok 10-17, 15 FE, 17-40, 105 Macro
Sony HC7, Gates Housing
Visit My Website
Sony HC7, Gates Housing
Visit My Website
#2
TheRealDrew
-
- Moderator
-
- 2846 posts
Humpback Whale
Posted 01 December 2009 - 06:14 AM
Wow, Congrats The video was great, Looked steller.
I really would like a couple of those lenses
I really would like a couple of those lenses
#3
MikeVeitch
-
- Senior Moderator
-
- 6074 posts
1.7kbps Manta Boy
- Gender:Male
- Location:In Bali, Indonesia but from Vancouver, BC
- Interests:Teaching Underwater Photography
-
Posted 01 December 2009 - 07:17 AM
congrats Ferg, sounds like a fantastic turn of luck
Purchase Art Quality Prints Mike Veitch Photoshelter
Blog and Photo Archive/Portfolio Site www.mikeveitchblog.com
Learn underwater photography in Indonesia or Join me on a trip www.underwatertribe.com
Blog and Photo Archive/Portfolio Site www.mikeveitchblog.com
Learn underwater photography in Indonesia or Join me on a trip www.underwatertribe.com
#4
Scubamoose
-
- Member
- 1118 posts
Great White
- Gender:Male
- Location:Estonia
- Interests:Diving, photography, travel.
-
Posted 01 December 2009 - 07:31 AM
Gongrats Ferg! A well deserved success, I'm sure! 
My Flickr
www.karelbernard.com
Karel Bernard
Canon G9 in Ikelite Housing; SubStrobe DS-160
WA lens Ikelite W-20; Inon UCL-165 M67 Close-up Lenses
www.karelbernard.com
Karel Bernard
Canon G9 in Ikelite Housing; SubStrobe DS-160
WA lens Ikelite W-20; Inon UCL-165 M67 Close-up Lenses
#5
Elainew
-
- Member
- 185 posts
Wolf Eel
#6
fotoscubo714
-
- Member
- 272 posts
Sting Ray
- Gender:Male
- Location:Sherman Oaks, Ca.
-
Interests:Boat diving
Cold water diving
Tropical location diving
Freediving
Ocean Kayaking
Nitrox Tech diving
CCR diving
Digital and Film Photography (duh)
HD Videography -
Posted 01 December 2009 - 11:48 AM
....Having the choice of any Canon lenses I wanted to use was a dream come true- the 800mm f5.6 was lovely.
...............Since that I campaign, I was also asked to do help produce a DVD in and around Cape Town to be supplied in the box with the 7D, 50D and 500D. This was also a great trip, and I managed to get in a bit of diving in CT after the shoot was over.
All in all a fantastic experience.
Congrats on the job and the great pics. Must be nice to see your own work all around in public.
Seeing your work convinced me to save up for "L" glass due to the weather sealing. I'm considering the 17-40 f4 zoom, since it has a rebate this month. Did you use any new glass not announced yet?
Thanks for giving us an insight to a wonderful opportunity.
Bo
Ooops. Forgot to ask. Have you tried fitting your 7D into your 5D Ike housing? Apparently it does not work in a S&S housing due to the height from the flash. But I'm curious about Ikelite. Thanks for any info on this.
Edited by fotoscubo714, 01 December 2009 - 11:57 AM.
7D and Oly E-PL1 (yet 2b housed) , D10 in upgraded Ike;
Sigma, Tokina and Tamron lenses.
Vintage film NikIII, 35mm & 2.1/4 housings.
Sigma, Tokina and Tamron lenses.
Vintage film NikIII, 35mm & 2.1/4 housings.
#7
col
-
- Member
- 124 posts
Wolf Eel
- Gender:Male
- Location:Bangkok, Thailand
-
#8
DeanB
-
- Industry
- 3073 posts
Humpback Whale
- Gender:Male
- Location:U.K
-
Posted 05 December 2009 - 04:15 PM
Jacksy bugger ... Excellent stuff 
Need help carrying your flask give me a shout
Dive safe
DeanB
Need help carrying your flask give me a shout
Dive safe
DeanB
#9
Ferg42
-
- Industry
- 338 posts
Eagle Ray
- Gender:Male
- Location:East Sussex, UK
-
Posted 06 December 2009 - 01:43 AM
You can talk, Mr First-Name-Terms-with-Kate-Humble! 
EOS 7D, Nauticam housing, EOS 5D II, Ikelite, Inon z240, Inon D180, Tok 10-17, 15 FE, 17-40, 105 Macro
Sony HC7, Gates Housing
Visit My Website
Sony HC7, Gates Housing
Visit My Website
#10
DeanB
-
- Industry
- 3073 posts
Humpback Whale
- Gender:Male
- Location:U.K
-
Posted 07 December 2009 - 11:47 AM
You can talk, Mr First-Name-Terms-with-Kate-Humble!
LOL ... haven't met the lovely kate yet ... It was the (also) lovely Miranda Krestovnikoff who interviewed me for the One show ...
Dive safe
DeanB
Edited by DeanB, 07 December 2009 - 11:48 AM.
#11
loftus
-
- Member
- 4550 posts
Blue Whale
- Gender:Male
- Location:Winter Park, Fl
-
Posted 08 December 2009 - 03:19 AM
Fantastic Ferg! Though I would not call it luck, they say you make your own luck and you obviously caught their attention and deservedly so.
Years since I read Horses on the Camargue, one of my favorite poems - made me go back and read it again, even makes me want to buy a Canon.
In the grey wastes of dread,
The haunt of shattered gulls where nothing moves
But in a shroud of silence like the dead,
I heard a sudden harmony of hooves,
And, turning, saw afar
A hundred snowy horses unconfined,
Years since I read Horses on the Camargue, one of my favorite poems - made me go back and read it again, even makes me want to buy a Canon.
In the grey wastes of dread,
The haunt of shattered gulls where nothing moves
But in a shroud of silence like the dead,
I heard a sudden harmony of hooves,
And, turning, saw afar
A hundred snowy horses unconfined,
Nikon D800, Nikon D7000, Nauticam, Inons, Subtronic Novas. Lens collection - 10-17, 15, 16, 16-35, 14-24, 24-70, 85, 18-200, 28-300, 70-200, 60 and 105, TC's. Macs with Aperture and Photoshop.
#12
Ferg42
-
- Industry
- 338 posts
Eagle Ray
- Gender:Male
- Location:East Sussex, UK
-
Posted 08 December 2009 - 05:25 AM
Hey,
Great poem loftus- I hadn't come across that before- just looked it up and read the whole thing. Makes me want to go back to the Camargue.
Thanks!
Doh! so it was. As you say both lovely!
Great poem loftus- I hadn't come across that before- just looked it up and read the whole thing. Makes me want to go back to the Camargue.
Thanks!
LOL ... haven't met the lovely kate yet ... It was the (also) lovely Miranda Krestovnikoff who interviewed me for the One show ...
Dive safe
DeanB
Doh! so it was. As you say both lovely!
EOS 7D, Nauticam housing, EOS 5D II, Ikelite, Inon z240, Inon D180, Tok 10-17, 15 FE, 17-40, 105 Macro
Sony HC7, Gates Housing
Visit My Website
Sony HC7, Gates Housing
Visit My Website
#13
Alex_Mustard
-
- Super Mod
-
- 8293 posts
The Doctor
- Gender:Male
- Location:La Maddalena
-
Posted 17 December 2009 - 01:22 AM
This is definitely the coolest Members In Media I have seen for a while. Fergus Kennedy, Ferg42, is featured in a beautiful new advert for the Canon 7D. Essential viewing!
Alex
Alex
Alexander Mustard - www.amustard.com - www.magic-filters.com
Nikon D4 (Subal housing). Olympus EPL-5 (waiting for housing).
#14
Scubamoose
-
- Member
- 1118 posts
Great White
- Gender:Male
- Location:Estonia
- Interests:Diving, photography, travel.
-
Posted 17 December 2009 - 01:42 AM
Awesome! 
Well done Ferg!
Karel
Well done Ferg!
Karel
My Flickr
www.karelbernard.com
Karel Bernard
Canon G9 in Ikelite Housing; SubStrobe DS-160
WA lens Ikelite W-20; Inon UCL-165 M67 Close-up Lenses
www.karelbernard.com
Karel Bernard
Canon G9 in Ikelite Housing; SubStrobe DS-160
WA lens Ikelite W-20; Inon UCL-165 M67 Close-up Lenses
#15
MikeVeitch
-
- Senior Moderator
-
- 6074 posts
1.7kbps Manta Boy
- Gender:Male
- Location:In Bali, Indonesia but from Vancouver, BC
- Interests:Teaching Underwater Photography
-
Posted 17 December 2009 - 02:24 AM
well damn Ferg! you are famous!
Very nice!
Any of the video footage in the advert from the 7D?
Very nice!
Any of the video footage in the advert from the 7D?
Purchase Art Quality Prints Mike Veitch Photoshelter
Blog and Photo Archive/Portfolio Site www.mikeveitchblog.com
Learn underwater photography in Indonesia or Join me on a trip www.underwatertribe.com
Blog and Photo Archive/Portfolio Site www.mikeveitchblog.com
Learn underwater photography in Indonesia or Join me on a trip www.underwatertribe.com
#16
Drew
-
- Video Expert
-
- 10234 posts
The Controller
- Gender:Male
- Location:GPS is not reliable in South East Asian seas
-
Posted 17 December 2009 - 03:47 AM
I've merged the 2 threads together. I've been seeing Ken Watanabe ads in Asia and I found it a bit too glossed as he's an actor and not a shooter! At least Canon UK uses a photographer for the ads. Congrats Fergus.
Drew
Moderator
"Journalism is what someone else does not want printed, everything else is public relations."
Moderator
"Journalism is what someone else does not want printed, everything else is public relations."
#17
Ferg42
-
- Industry
- 338 posts
Eagle Ray
- Gender:Male
- Location:East Sussex, UK
-
Posted 17 December 2009 - 06:22 AM
well damn Ferg! you are famous!
Very nice!
Any of the video footage in the advert from the 7D?
Cheers Mike. All the footage in the TV ad was filmed on the 7D, and 80% of the longer web version. It was never the intention to shoot the video on the 7D, but the director and cameramen really liked the look of video files. The HD version looks really nice- shame it's not online.
EOS 7D, Nauticam housing, EOS 5D II, Ikelite, Inon z240, Inon D180, Tok 10-17, 15 FE, 17-40, 105 Macro
Sony HC7, Gates Housing
Visit My Website
Sony HC7, Gates Housing
Visit My Website
#18
james
-
- Super Mod
-
- 9966 posts
The Engineer
- Location:Houston TX
-
Posted 17 December 2009 - 07:36 AM
Great news - congrats Fergus!
Cheers
James
Cheers
James
Canon 1DsMkIII - Seacam Housing
Dual Ikelite Strobes
Photo site - www.reefpix.org
Dual Ikelite Strobes
Photo site - www.reefpix.org
#19
Drew
-
- Video Expert
-
- 10234 posts
The Controller
- Gender:Male
- Location:GPS is not reliable in South East Asian seas
-
Posted 17 December 2009 - 10:15 AM
Cheers Mike. All the footage in the TV ad was filmed on the 7D, and 80% of the longer web version. It was never the intention to shoot the video on the 7D, but the director and cameramen really liked the look of video files. The HD version looks really nice- shame it's not online.
Well seeing how the 5D2 and 7D cameras are now being used as B or C cameras on TV shows and even considered for pickups in several feature films (including a major one), I'd say it's not too hard to imagine not too many people disliking it.
Drew
Moderator
"Journalism is what someone else does not want printed, everything else is public relations."
Moderator
"Journalism is what someone else does not want printed, everything else is public relations."
#20
DeanB
-
- Industry
- 3073 posts
Humpback Whale
- Gender:Male
- Location:U.K
-
Posted 17 December 2009 - 10:38 AM
Well seeing how the 5D2 and 7D cameras are now being used as B or C cameras on TV shows and even considered for pickups in several feature films (including a major one), I'd say it's not too hard to imagine not too many people disliking it.
Its awesome looking footage ... I read all the time how the VidSLR revolution is gaining pace ... Still early days, but very exciting times
Dive safe
DeanB
