Posted 07 June 2012 - 06:07 PM
The one key advantage FCP/S had for it was that it was tied to the Mac. With performance lacking, and the unnecessarily heavy burden of background rendering vs just using hardware that's there already (like the Intel HD GPU), Apple lost the plot in performance, which it always did really. Final Cut came out because of the post Sculley market share loss. Adobe had slowed development of the NLE, as did Avid, and DV had just started in the infancy. Back in the 90s, marketshare and lack thereof killed off a lot of absolutely wonderful software like Commotion. Once Apple market steadied and even grew, Adobe/Avid came back in. But FCP was well established due to fantastic rebates for hardware with the Apple developer programs, all for market share.
While there's no denying the i products have pushed Apple into new grounds, the halo effect of those products benefitted the computer side. However, with the computer industry, cool hardware and OS apart, performance is a big issue for 2 areas, gaming and design/production. Apple bought marketshare with the developer program for production companies, to gain the halo effect of FCP being used by professionals for feature films etc. And Final Cut did play a part in the indie film circuit. However, as the market matures and competition caught up and surpassed, I think Apple lost a lot of market buzz with FCX and just played price wars, knowing @ $299, it's a good deal for the consumer/enthusiasts bigger market. I think it's great that companies jockey and fight as it only benefits innovation.
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