I had several long conversations with different media industry types over the last few weeks about 4k after CES announcements with Netflix, Comcast etc where 4k will bypass the broadcast market and head straight into the internet market.
With the release of lower priced UHD/4k monitors/projectors at CES, the push toward 4k is really gaining momentum. Now the question is how will this affect the underwater shooter who produce their own products (vs shooting for big productions)? Imagine shooting your own 4k production and releasing it on Netflix,Youtube 4k or Hulu/Amazon (in HD) etc.
Now just remember it's not as easy as it seems. iTunes, Netflix and the other online providers have very strict acceptance policies and often you will have to get a distributor who aggregates complete films for submission into each of these providers. These distributors charge an upfront fee and do no marketing. They just submit the film to the online providers. Everything else is on your own shoulders. Fortunately, there are sites like indiegogo and kickstarter, which can help with fundraising.
So what do you think? Are you ready to go 4k for the internet market like Netflix etc?