If they lead with "there's no budget but..." I go polite reply. They might come back one day for another request with budget.
The ones who dance around and don't mention payment get a very short "happy to discuss pricing for your request, let me know exactly which pictures you are interested in".
If they come back after that with a rate card or similar then all good. If I get a sob story from a commercial provider or comments that imply they are getting paid for their bit but I shouldn't want money for mine (hobby journalists)...at that point I tend to send one blunt email and then ignore. Journo's working freelance normally have a fair bit of sympathy for the no pay no photo position, although they can be pushy when desperate.
What I have learned is that there's no point pricing stuff until I've worked out if there is a budget. I wasted a lot of time searching for the appropriate image and working out how much to charge. No more! Acceptance of usage fees (that they exist, not exactly how much) first, spending a lot of time on their request second.
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