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Buy two anti-shark finning billboards in China for $100

Billboards feature Yao Ming, one of China's most popular and influential citizens

Posted: 17 November 2009 10:12 PM
Last Update: 17 November 2009 10:22 PM
4 comment(s)
Categories: News,  Environment
Author: Eric Cheng ( echeng )
This Article's URL: http://wetpixel.com/i.php/full/buy-two-anti-shark-finning-billboards-in-china-for-100/
Related Link: http://www.sharksavers.org/en/get-involved/ways-you-can-help-save-sharks/613-buy-a-billboard-in-china.html


Last year's billboard in Beijing featuring Yao Ming

Shark Savers and WildAid are collaborating on a multi-media campaign in China targeting the consumers of shark fin soup. For $100 you can fund a "Say 'no' to shark fin soup" bus stop billboard featuring basketball star Yao Ming, one of China's most popular and influential citizens. For a limited time, a sponsor of Shark Savers is matching donations, so your $100 gets TWO billboards put up.

This campaign targets the largest consumers of shark fin via a local hero's influence -- fighting from the inside is the only effective way to stop shark finning in the long term.

Last year, WildAid had 200 billboards in Beijing for 3 months. In a survey, 19% of Beijingers responding remembered having seen the boards and 82% of those people said they would stop or reduce their consumption of shark fin soup. Imagine the power of 1000 billboards for an entire year. This campaign works and your billboard will have an impact!

In general, I am cynical about Western efforts to stop shark finning, but this campaign really caught my eye, and I've used my wallet to voice support. For $100, I just sponsored two billboards.

4 Comment(s):

  1. This is awesome! I have been trying to figure out where a % of sales will go. We have a percentage of each sale that will go to a conservation effort. I think this is a perfect outlet for us to contribute to. Xit 404 is proud to put up 10 billboards at this time. Hope others will join me in this effort to stop shark finning.

    Jody Elliott
    Vice President

    Posted by jodyelliott  on  11/18  at  01:11 PM

  2. I forgot to say.... Thanks to all who have bought our products and are helping me in this effort.

    Jody

    Posted by jodyelliott  on  11/18  at  01:12 PM

  3. This is a great opportunity for people to put their money where there mouth is and actually do something concrete that can have a tremendous impact.  Let’s wallpaper China with this great environmental message and raise public awareness to expose this terrible shark finning industry.

    Posted by Yellowmon  on  11/19  at  04:50 AM

  4. Part of our donations budget will be going on this fantastic option. I’m just concerned as to how serious this will be taken by the average Chinese consumer? Nothing ventured......

    Great incentive.
    Cheers,
    Mark.

    Posted by CamDiver  on  11/19  at  07:59 PM

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