I came accross this company recently and was kind of shocked by the whole idea of these suits and the use of marketing to promote them as a much safer product to deter Shark attacks.
Have a look at their website. At first I thought it was a joke but it is actual company that is seriously trying to market these wetsuits to the general public.
http://www.sharkmitigation.com/index.html
I had to laught at the comment that if you wear the diving camo suit that you be "hidden" underwater.
The scary part of it is people will believe the marketing and buy and suit thinking that they are safer.
Regards Mark