Hi all,
Earthy UK celebrity chef, Gordon Ramsay, has been featured in a program entitled "Shark Bait" which went to air in the UK last Sunday night. Aiming to "expose" the practice of shark finning, he does, I think succeed in raising the issue with people who had never considered the problem before. Channel 4 viewers on a Sunday night is a different demographic from the normal watchers of programs like this. He also persuades a group of restaurant owners to stop serving shark fin soup in London-by showing his footage.
Due to copyright, I can't embed the film, although it is available on YouTube. This is certainly the case in the UK.
If anyone can find a version of it that is embeddable, please add it below!
Adam