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In a recent conversation with a friend, who is also a very talented underwater photographer, he was extolling the virtues of an arcane technique to create unique images. Upon querying his motivation for wanting to do so, he explained that it would give him a good chance of winning competitions. It was at that point that I realised that the motivations for shooting underwater vary widely. I have to be honest and say that my primary motivation is to generate images that I can sell to put food on my table. I do enter a few contests, and have had some great results. However my best selling image, that has made me a reasonable amount of money, has never get through the first round in any contests that I have entered it into! So, when you are shooting, do you do so with the intention of winning contests, or of selling the image/footage? Or have I got it all wrong and the two goals are not mutually exclusive? I would be fascinated to hear how other view this. It is a real conundrum for me! Adam