Wetpixel moderator, Shawn Heinrichs, has posted a film of the recent WildAid whale sharks trip to Isla Mujeres, Mexico onto Vimeo. Sir Richard Branson, CEO of Virgin Group, was one of the participants, and he makes a plea for the cessation of shark finning:

“Believe it or not, some people cut the fin off these beautiful, beautiful creatures to eat and throw the rest of the whale shark back into the water to die. It’s too sad for words.”